Traffic Building

Using Free Reprint Articles - Some Questions Answered

Posted on 31. Jan, 2010 by admin in Web Site Traffic

Recently I wrote a commentary discussing the merits of using free reprint articles on your web site to increase your search engine ranking. (The article explained how Google loves lots of content on your website, how it loves that content to be frequently updated, and the way you'll be able to get heaps of keyword made content for your website, completely free. See http://www.divinewrite.com/Top_Ranking_Free.htm .)

Some days when publishing, I received a 'please facilitate' email from Loren, a small business owner. Her web site is all regarding glass art (http://www.headchangearts.com ), and she or he needed some clarification on a number of the points I made in my previous article. Loren's questions were sensible ones, and the answers necessary, thus I believed I'd publish them.

Q: We have a tendency to have a web site for glass art. From your article, I gather that if I produce an articles page with free reprint articles (written by alternative folks) containing 'glass art' kind keywords, I'll get higher search rankings for those keywords? Is that correct? If so, what page comes up within the rankings? The article itself or my Home page? Conjointly, if the article is being utilized by other webmasters, won't the search results additionally embody their version of the article?

A: In answer to your initial question , yes, having an articles page with keyword rich free reprint articles usually has the impact of accelerating your ranking. Google thinks highly of websites with a heap of helpful content, however it all comes right down to whether alternative webmasters do as well. If your site contains plenty of useful content about glass art, other webmasters in the glass art field (be they suppliers, distributors, or competitors) can be inclined to link to you just as a result of that link implies (to their customers) an association with you. That association boosts their credibility because you're clearly an authority in the field. It additionally might facilitate their own search engine ranking a little as Google can then see them as half of an knowledgeable, credible community of sites (though the advantages of this for the linking website are minimal and controversial). Therefore, during a roundabout approach, I am saying that yes, article-primarily based content will facilitate your ranking, but only if it increases the likelihood that different connected sites will link to yours.

On the query of that page (the article itself or your home page) displays in search results, that actually depends on that page has the most links to it*. If you've got a piece that is just THE BEST source of info within the business, and everybody's linking to it, that page can display within the search results. This can be smart as a result of folks who click on this result have an interest specifically within the content of the article. So when your web site displays, they get the data they wish, and they're going to be pleased. And assuming your navigation is clear and simple to use, it's seemingly they're going to at least visit your home page.

And at last, yes, if other sites have printed the identical article, they'll show in the results alongside you. The same is true of the first author's website. But it is vital to recollect that, usually, the positioning with the best PR can rank highest in the results, and it's this site that the majority users can visit. You only need to figure hard to create sure that is you! For an example of how this works, do a research for a very specific term related to the article of mine which you have clearly read. Search Google worldwide for "Google's love affair with content" (including the quotes). You'll notice {that the} no.1 result is actually a page on EzineArticles.com that contains my article. The page on my site (DivineWrite.com) containing the article solely ranks no.2. This can be as a result of EzineArticles.com incorporates a higher PR than DivineWrite.com, and overall, the keywords are considered additional relevant to the rest of the content on their website than they are to mine. Obviously, this suggests {that a} smart article will show many times in the identical search results, but that is ok - it simply adds to the perceived authority of the article and also the sites containing it.

* Above I say {that the} page that displays within the results can be the one with the most links to it. There are some complicating factors here. For instance, the text during a link plays a massive half in how effective that link is. A link to your site that says "Click here" or "check this site out", won't does one as abundant smart as a link which says "Glass Art sales" or "glass art creator". Therefore if lots of folks are linking to the page containing the article, but the text in their links is generic, then that page might not rank as highly as a page with fewer - additional keyword rich - links pointing to it. Of course, this assumes that both pages are equally well optimized for search engines and for the same keyword phrases.

I know {that the} above could be a very specific query and the answer is full of ifs and buts, but hopefully this exchange can answer some questions for some people.

Happy reprinting!

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