Understanding the Value of Site and Page Rank
Posted on 29. Mar, 2009 by admin in Search Engine Optimization
Search engine rankings can mean different things to different people. Some people may think they rank number one in the search engines. However, they actually only have one keyword term that has a number one position in Google. And that keyword may not receive actually add any real benefit to their website at all. Which is why every site owner needs to understand the difference between ranking well and gaining a few good keyword page positions.
So, what exactly is a search engine ranking and how can it benefit your Internet business?
In general a search is conducted in a search engine like Google using keywords that represent the information the user is seeking.The results of that keyword search is a listing of websites that contain related content of the keyword searched.
Many times this is where the confusion starts. If a site appears in the top of these results some might think this means their site has a high rank. The results on this page are also referred to as page positions. Each link represents a page position. If your site is listed as the first link, than your site has a number one page position.
I personally like to refer to each of these results as page positions because a few years back Google introduced a system that gives each page of every website a page rank. And it can become confusing to talk about achieving a high page rank when it can refer to either a high page position or a high Google PR (page rank).
It may be more helpful to think of ranking in a more general sense. A site that ranks well will have many traffic generating keyword search terms that obtain a high page position in the search results
When you understand page rank in this way, you will not fall for some of the more unscrupulous SEO services online that promise to help your site rank high in Google or any other search engine. Many SEO services will offer to rank your site well for keyword search terms like, “Sam’s Pest Control, San Francisco”. The price for this service can be anywhere from $60.00 a month to thousands of dollars a month.
Offering to get your site to rank well for 10 or 20 keyword search terms that drive little or no traffic to your site is worthless as it offers absolutely no real value to the site owner at all. What a business owner needs to understand is that obtaining a high page position for any keyword search term is only beneficial if it is a keyword term or phrase that their clients are using to find their type of business.
How many people in San Francisco use the keyword search term, “Sam’s pest control, San Francisco, CA”? Most likely only people who already know about Sam’s pest control.
On the other hand obtaining the number one position for the search term, “San Francisco Pest Control,” a keyword search term that people do type into Google could be worth the time, money and effort to achieve it.
The fact is any SEO savvy person can help your site rank well for a whole keyword search terms that add little or no value to your site simply by adding the name of your business and the city and state to the keyword phrase. This little trick is something that can be done one time to your site with about 5 minutes spent off your site. I’ve seem many clients faces turn very red in anger after they understand just how much money they’ve wasted paying for SEO services like this.
The more you understand the basics of search engine optimization the more equipped you will be to spend your money wisely on SEO for your own business website online. Learn more about Redding search engine optimization services at ReddingSEO.com.
Tags: get-traffic, traffic, internet-traffic, build-traffic, web-traffic
Get free content for your niche blog from Syndicate Kahuna and Article Marketing Automation.
More: Understanding the Value of Site and Page Rank
Just enter your email below, then click the orange button to get your free IM dictionary and exclusive money making tips.
Using AWeber Autoresponder
Internet Marketing Dictionary
Just enter your email below, then click the orange button to get your free IM dictionary and exclusive money making tips.
Using AWeber Autoresponder
- Internet Website Marketing Currently
- Website Designing- A Web Site In That Way Which Can Make Them Stays On Longers.
- Website Designing Principles- Leading 6 Strategies For Designing Any Booming Site
- Website Designing Improve Your Sell Through Right Web Page Design Firm!
- Website Designing Delhi Helps To Produce A Better Web Presence
Leave a reply