Traffic Building

SEO Linkbuilding

Posted on 05. Jul, 2010 by admin in Web Site Traffic

You have probably already heard that search engines like to see links and plenty of them to a website, it helps search engines to decide which sites they should list, because a link to a site is a bit like a vote for a site. That’s a valid point as, spammers networks aside, websites do tend to link to other sites that are interesting to the first sites readers.

So if you have a small business and work on your own promotion and SEO how do you go about building links to your website? There are lots of ways to get links but it is important to know that all links are not the same, some are much more powerful than others. Just one link from a relevant authority site can be worth many links from other.

The best links to get are those that use your target keywords as the anchor text (the clickable words on the other site) and that also come from sites that are relevant to your business or that are powerful for other reasons. (A link from The NY Times to your book-keeping website would be choice even if it is not related to your business!)

Some practical ways to get links to your website:

Firstly, have good content, whether this be in a blog or traditional style website, give potential link sources something good to link to then promote it:

• Give it a mention in your Twitter, Facebook, Linkedin etc accounts.
• Mention it in relevant forums and blogs that allow comments and links to articles.
• Bookmark your content at social sites like Delicious and Digg.
• Publish a short version of it on article sites like Ezinearticles or GoArticles (with a link to the main article of course).
• Blog it anywhere you got a blog.

Try to get your suppliers to link to your site or get links from professional associations.

See if you ca do a deal with a similar service in another city, a mention with a link to them from a blog article of yours in return for a similar mention from them of your website.

Find out who links to your competitors and try to get links from those sites too. You can check your competitor links by typing the following string into your browser location bar:

http://search.yahoo.com/search?p=linkdomain:somedomain.com%20-site:somedomain.com

Remember to replace the two ‘somedomain.com’ bits in there with the domain you are examining.

Are there directories that specialize in your particular field? Prominent bloggers? – See if you can get links from them or a review of a product (with a link of course).

See if you can guest post in those industry blogs with a link or two to your site of course.

Often even unrelated websites are useful, local directories help to get your name out there have a small amount of link juice and they are good citation references if you are hoping to get a Google Local Business listing (more about that another time...).

If you can write an article on your industry you could also try publishing it on article directories or on social media websites like Hubpages.com. Do remember include a link back to your site of course! Better still, write a few articles and spread them around several article directories like Goarticles.com and Ezinearticles.com and some social sites like Hubpages.com and Squidoo.com. Interlink them a bit and link most of them to your main site.

Do you have an RSS feed on your blog? Add the RSS feed to the various RSS distribution services such as feedagg and feedage.

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