It is critical to be familiar with trends every time you are involved with a business that interests event organisers, exhibitions and groups in general. This is especially true since the entire industry is in many respects reinventing itself right after the uncertain economic downturn of recent times. There were those that declared that the event industry would certainly see longer term and long lasting changes and not necessarily for the very best. However, it's proven not to be so, however right now more than ever before we really should pay attention to just about any trends that appear to be establishing themselves.
For example, we might not see those "all business with no pleasure" kinds of seminars that once were prominent. When almost everything appeared to be buzzing along nicely and areas of business appeared to be right there for the taking, conferences and conventions did actually focus on just the "nitty gritty" of exactly how to get it done. There's undoubtedly been a slight transformation here, but it is certainly gaining force. Currently, organisers appear to be a lot keener to concentrate on creating a personal and intimate environment also. Consequently, we're seeing bespoke events that attempt to depict a particular brand image and doctrine in a much gentler and a lot more personalised light.
As this happens expect to see a more "two way" type of interaction instead of a basic lecture. Rather than using a single guest speaker who is there to coach and educate delegates, we're much more likely to see a debate and panel discussion or even a far more involved "crowd sourcing" relationship than we may have observed before.
Precisely what does this imply for all those involved with configuring exhibitions and events? This means that instead of being focused on trestle tables or chairs or maybe the manner in which you set a trestle table around the stage in accordance with the panel of speakers, you might focus on employing much more laid-back cafe tables and chairs instead of formal convention seating. It indicates being flexible and conscious of what may well otherwise have appeared to be an unconventional request.
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